Hearts in The Sales Cafe are all aflutter today, what with the release of the Bruce Springsteen Asbury Park Boardwalk Private Concert Video. Bruce is in fine form, hanging at the carousel in AP, NJ, playing songs to promote the release of the 2-CD “The Promise” and it’s been on the monitor all day here. It’s 30 minutes of rock ‘n roll and we like it. (Disclaimer: Some of us here at The Sales Cafe are from New Jersey.)
In honor of “The Boss,” an innovator in music and marketing, Today’s Specials take a look at sales innovation. What does it take to be a sales innovator? Who’s innovative and how can we be more creative, unusual and even provocative in our quest for sales?
1. Innovation That’s ‘Born to Run.’ Here, Business Week contributors G. Michael Maddock and Raphael Louis Vitón argue “the promise” of innovation using Springsteen lyrics and song title examples. A little fanboy-ish, yes, but we love it anyway. What Would Bruce Do? they ask, and then describe how corporate leaders can emulate his resilience through triumph and failure.
2. Using an Outside-In Approach Transforms Business. We are huge proponents of taking an Outside-In approach to sales. Here’s a small example of how thinking outside(-in) the box can help an organization innovate in ways they never dreamed of.
3. The Technical Innovation Guaranteed to Double Your Sales Results. Sales guru S. Anthony Innarino offers a simple but revolutionary innovation and advice that really can change your life.
4. Have a Very Purple Holiday. Okay, so this last entry is more marketing than sales, but it’s timely and innovative and I’m sure those wise guys at Marketo have set up measures and means to track this campaign–integrated through email, the Web site and Twitter–down to every closed sale.
Today’s holiday clip comes from the classic movie, A Christmas Story. We triple dog dare you not to agree that this is one of the top ten scenes of any movie, any time.
We have been celebrating here at The Sales Cafe! The San Francisco Giants finally won a World Series (only works 11/2/2010) and Bruce Springsteen released a new video. We are happy, proud, and a little tired, honestly, from all the shenanigans that have been going on. First Halloween and now all this. How will we make it through the week? Here are a few things on the list of specials to keep us engaged.
1. Blekko. Terrible name notwithstanding, we think this new search engine is fun. Cool charts about things most of our patrons have no clue (including us), but we are eager to learn. Remember, Google wasn’t really a word when it started. Now it’s a proper noun and a verb. Will we be saying “I blekkoed him” someday soon?
2. 5 Things for SMB owners to do every day. When we get muddled (like from the excitement of today), it’s nice to have a set list of to do’s to fall back on. This list reminds us entrepreneur types that every step forward is a step in the right way.
3. The New B2B Marketing Manifesto. We straddle the line between sales and marketing here at The Sales Cafe, and it’s often a fine line. According to those wiseguys over at Marketo, marketing folks rule the world! (Nearly. No pressure, though. We liked it when sales took all the heat for not keeping the pipeline filled.) While you visit this link, click through to download the ebook they are discussing. It’s an excellent read.
4. Who belongs on a selling team? We found this link extremely helpful in setting up our sales team for the next big sale. The folks at Developing Your B2B Sales Skills defined a sales coordinator, but it’s our job to clarify the roles for the rest of the team.
Finally, just in case you’re like us and think it’s never too early to prepare for anything, sign up for the Holiday Cookie of the Day emails. These look good enough to eat!
Now, please go get your vote on.